But it would seem behind the numerous kisses, cuddles and general frolics, Spencer Matthews was nursing a secret heartache for his on-off girlfriend, Louise Thompson.
As the fourth series of Made In Chelsea kicked off on Monday night with an episode which saw most of the cast jet off to sun-soaked St Tropez, the 24-year-old city broker seemed to have just one thing on his mind.
However, the petite brunette didn't initially seem too keen on rekindling the couple's flame.
She told Rosie prior to Spencer's arrival: 'I haven't seen him pretty much all summer. We've taken the break in different ways. I'm not putty in his hands, he can't pick me up and drop me when he wants. I just want a normal relationship.'
He said: 'It's been a bit of a weird summer. I didn't really want to take that break but we were going to be in different parts of the world for so long.
'I obviously did kiss other people over the summer but I didn't sleep with anyone. I realised I loved you, there were nights when my heart literally ached. I missed you so much but I couldn't see you. I would very much like to spend the night with you tonight.'
But it wasn't going to be an easy ride for the couple, with show newcomer Andy Jordan trying his luck after bumping into Louise in the street, despite a word of warning from his pal Jamie Laing.
Jamie advised: 'Spencer is like a bulldozer and will bash anyone out of his way to get what he wants. You do not want to get in his way.'
After Louise admitted the situation between her and 'naughty' Spencer was somewhat complicated, Andy told her he hoped she didn't patch things up with Spencer 'too well'.
Although the warring boys seemed to settle their differences at a pool party to celebrate Victoria Baker-Harber's swimwear launch, the situation further escalated back in London at Jamie, Francis and Proudlock's housewarming bash.
Although Louise accepted the apology, it was red rag to a bull for Spencer, who was visibly furious at the new lad about town defying his orders.
He raged: 'Did you not understand what I said last time? What the f**k is this? It looks like you're talking to my girlfriend when I told you not to.'
The launch of series four also saw viewers introduced to Richard Dinan's new girlfriend, Ianthe Rose Cochrane-Stack, a doppelganger of his leggy blonde ex, Kimberley Garner.
Meanwhile, Ollie Locke chopped off his trademark long locks and declared he was over his 'gay phase'.
Elsewhere, Jamie's friendship with Binky Felstead seems to be heading in a new direction, with the blond-haired candy king asking her out on a date after declaring he was over 'hooking up with random chicks'.
But with newcomer Sam Cussins also setting his sights on the brunette beauty, it looks as though there will be more than one love triangle in Made In Chelsea's season four.
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