The announcement comes following the tremendous success of Rachel Zoe's DreamDry bar, whose debut location booked 1,000 appointments in its first week.
According to Cosmopolitan.com, Ms Paltrow and her longtime trainer are teaming up with celebrity hairstylist David Babaii to launch the salon, which will be attached to Ms Anderson's studio in Brentwood, California.



'As our members transform themselves into the women and men they want to be [in the studio], the David Babaii team will design a hairstyle customized for their face shape and lifestyle,' she told the magazine.
Hairstylists will also offer 'a product regime of what to use to keep them looking their best while [they're] on the go.'
The blow dry bar will open on April 4.
Mr Babaii explained the concept to People: 'It’s not just going to be a blowout bar,' he said.
'It's going to be "Hey, why don't we do this with style your new body? It's more about your lifestyle. There's no judgment.'
The salon will also sell products from the hairstylist's haircare line, all of which are cruelty free.
Meanwhile, a source toldUs Weeklythat Ms Paltrow is essentially building a mini-mall, and the blow dry bar is merely the first stage.
'It's going to have a Tracy Anderson gym, a dry bar, a healthy restaurant with Mario Batali and a nail salon,' said the source.
Blow dry bars certainly seem to be the latest celebrity business ventures.
Rachel Zoe set the trend when she opened her first DreamDry bar in Manhattan on February 14.

Following the incredible success of her first salon, Ms Zoe plans to open another location on 57th Street in the near future, with a possible expansion into Los Angeles later.
'I can't think of a place that wouldn't want to have it,' the reality star toldWWD.
Gwyneth Paltrow and Tracy Anderson's blow dry bar will open on April 4.
没有评论:
发表评论