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2013年3月26日星期二

Anything Rachel Zoe can do... Now Gwyneth Paltrow announces plan to open a blow dry bar with personal trainer Tracy Anderson

Gwyneth Paltrow and Tracy Anderson have revealed their plans to open a blow dry bar together in Los Angeles.
The announcement comes following the tremendous success of Rachel Zoe's DreamDry bar, whose debut location booked 1,000 appointments in its first week.
According to Cosmopolitan.com, Ms Paltrow and her longtime trainer are teaming up with celebrity hairstylist David Babaii to launch the salon, which will be attached to Ms Anderson's studio in Brentwood, California.
 
Gwyneth Paltrow
 Tracy Anderson
 
Team effort: Gwyneth Paltrow (left) and her longtime trainer Tracy Anderson (right) have revealed their plans to open a blow dry bar together in Los Angeles. The salon will launch on April 4
 
Prices for the hair treatments have yet to be revealed, but if they are anywhere close to $40, the cost of a blowout at Ms Zoe's popular blowdry bar, there is bound to be competition.

 

Ms Anderson told the website: 'We are so excited to have partnered with David Babaii on the blow dry bar that we'll be offering to members of our flagship studio located in Brentwood, California.'
Rachel Zoe Business venture: Rachel Zoe has enjoyed immense success from her DreamDry salon
She explained that the hair salon will be opened in conjunction with her training studio.
'As our members transform themselves into the women and men they want to be [in the studio], the David Babaii team will design a hairstyle customized for their face shape and lifestyle,' she told the magazine.
Hairstylists will also offer  'a product regime of what to use to keep them looking their best while [they're] on the go.'
The blow dry bar will open on April 4.
Mr Babaii explained the concept to People: 'It’s not just going to be a blowout bar,' he said.
'It's going to be "Hey, why don't we do this with style your new body? It's more about your lifestyle. There's no judgment.'
The salon will also sell products from the hairstylist's haircare line, all of which are cruelty free.
Meanwhile, a source toldUs Weeklythat Ms Paltrow is essentially building a mini-mall, and the blow dry bar is merely the first stage.
'It's going to have a Tracy Anderson gym, a dry bar, a healthy restaurant with Mario Batali and a nail salon,' said the source.
Blow dry bars certainly seem to be the latest celebrity business ventures.
Rachel Zoe set the trend when she opened her first DreamDry bar in Manhattan on February 14.
 
Setting the trend: Rachel Zoe opened her first DreamDry bar (pictured) in Manhattan on February. The salon was incredibly popular, booking 1,000 appointments in its first weekSetting the trend: The celebrity stylist opened her first DreamDry bar (pictured) in Manhattan in February. The salon was incredibly popular, booking 1,000 appointments in its first week
All blowouts at the stylist's salon are $40, while styles such as fishtail braids and ballerina buns run for $20 and take just 20 minutes.
Following the incredible success of her first salon, Ms Zoe plans to open another location on 57th Street in the near future, with a possible expansion into Los Angeles later.
'I can't think of a place that wouldn't want to have it,' the reality star toldWWD.
Gwyneth Paltrow and Tracy Anderson's blow dry bar will open on April 4.


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