Proving they have inherited the same sartorial instincts as their mother, Malia, 14, and Sasha, 11, looked elegant in bright tailored outerwear that set off their mother's navy Thom Browne dress-coat.
Holding her own among the A-list guests, which included Beyonce and Kelly Clarkson, Malia chose amethyst J Crew - the same label she and her sister wore for her father's first swearing-in ceremony four years ago.
Mingling with the stars: Michelle Obama is
pictured with (from left) her mother Marian Robinson, and daughters
Sasha, 11, and Malia, 14, in congratulating Beyonce on her performance
today
Best of friends: Mrs Obama greets Beyonce after
she performs the National Anthem during the public ceremonial
inauguration on the West Front of the U.S. Capitol
In turn, Sasha earned style stripes of her own in a full-skirted lavender Kate Spade coat and a dress from the same label.
The bright stuff: We had a first look at Malia
and Sasha's coordinated outfits as they arrived at a Washington D.C.
church with their parents this morning
Quality time with grandma: Sasha (center) and Malia (right) were seated with grandmother, Marian Robinson
At ease: Cheeky Sasha leans over to her mother -
clad in Thom Browne - as she and her sister prepare to take their seats
for today's ceremony
The New York-based label was thrilled to see the youngster in its creations. Deborah Lloyd, President and Creative Director of Kate Spade New York told MailOnline: 'It is an honor that Sasha Obama chose to wear Kate Spade New York.
'She epitomizes the youthful optimism and colorful spirit of the brand. We are so proud to have been a part of this historic moment.'
Capturing the moment: Both girls clutched iPhones, complete with novelty covers, to record photos from the memorable day
iHistory: The President and the First Lady seemed as keen for Malia to capture one particular shot as she was
But though the occasion was formal - and the Obama girls certainly looked the part - it seems the atmosphere was relaxed.
Sasha could be seen leaning over to talk to her mother, and sharing a joke with her big sister before the ceremony began.
Color scheme: Malia wore an amethyst J Crew coat
with an oxblood snood, tights and ballerina flats. Her navy leather
leather gloves picked out the color of her royal blue dress, peeking
from beneath the hem of her coat
Earning her style stripes: Sasha wore a lavender
Kate Spade coat with a purple full-skirted dress with wide horizontal
stripes. She seems to have inherited Michelle's love of the statement
necklace too
Now and then: The girls' bright outfits were as
much a highlight of today's inauguration (left) as they were in 2009
(right), when they were both dressed in custom J Crew
Both girls carried iPhones - complete with novelty covers - and could even be seen recording their own version of events by taking their own snaps.
Proud: Malia and Sasha look on as their father, U.S. President Barack Obama takes the Oath of Office
Congratulations! The President embraces daughter Sasha after being sworn in for a second term
Mother-daughter moment: Malia and Michelle observe the crowd during the ceremony
We had a first glimpse of Michelle, Malia and Sasha's outfits this morning, when they joined the Preisdent and maternal grandmother for a moment of quiet reflection ahead of a day filled with festivities.
Keeping with her navy theme from yesterday, Michelle Obama once again stepped out in a tailored navy coat this morning by Thom Browne.
According to NBC News' White House Correspondent, Kristen Welker, Mrs Obama's Thom Browne coat was made from fabric specifically developed to mimic the style of a man’s silk tie.
Elegant: The First Lady teamed her Thom Browne
ensemble with a necklace designed by Cathy Waterman, and J Crew shoes
(left). Later, she changed into boots and added a J Crew belt (right)
The designer told the New York Times' Eric Wilson: 'It's one of those moments when I just can't believe that happened.'
The First Lady teamed the outfit with a necklace designed by Cathy Waterman, and J Crew belt and shoes.
Early glimpse: We had a first look at Malia and
Sasha's coordinated outfits as they arrived at a Washington D.C. church
with their parents this morning
Looking sharp: Michelle and her daughters' coats all echoed the same fitted, full-skirted silhouette
The President attended the service this morning at St. John's Episcopal Church with Vice President Joe Biden.
Thousands of elated supporters have already streamed into the nation's sunlit capital ahead of the festivities, just hours after Obama was sworn into office in a low key ceremony on Sunday.
Running theme: The Obama family's outfits today
echoed the colors of their looks yesterday, when Michelle wore dark blue
Reed Krakoff, Malia wore royal blue H&M, and Sasha wore a dusky
pink frock with a gold belt
How they've changed: Malia and Sasha, pictured on January 20, 2009, dressed in custom J Crew
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